5 Ways to Attract and Retain Marketing Staff

Attracting employees can be a daunting task. With so many businesses, employees, and job perks, how do you make your company stand out from the crowd? In 2018, employees care more about where they work; it’s no longer just a 9 to 5 existence. Employees want to be proud of their company and workplace. Here’s how to ensure that your business stands out as the ideal workplace for potential marketing hires.

  1. Create a Positive Corporate Culture

In 2018, it’s not just about the work — it’s about the full employee experience. Young hires are looking for a brand they feel proud to work for. Does your business support nonprofit organizations? Do you have monthly team-building workshops for your staff? These opportunities create a company culture your employees are proud to be a part of. 

  1. Push the Perks

Why should an employee represent your business instead of the company next door? Know the industry standard salary for the position and match it — at minimum. Develop a clear path for upward mobility that you can share with your potential hire. Push the perks of the job. Does your company have an employee gym? What about tuition reimbursement? Can employees attend training seminars or educational courses? These perks make your business more attractive to potential employees.

  1. Use Social Media to Your Advantage

Chances are, the average person doesn’t check out your organization’s website every day. In fact, they are more likely to see your content on social media channels than anywhere else. If you’re looking for a new Digital Marketer, in addition to posting the position on LinkedIn, talk about your business and company culture on Facebook and Instagram. Post stories about your workplace and use photos that highlight the best parts of the job. This gives potential hires a bird’s eye view of a thriving company.

  1. Remember the Details

Although it may seem like common sense, it’s important that your potential hire leaves the interview without any questions or uncertainties. Job descriptions should be crystal clear and uniform across all channels, as should perks and employee benefits. Make sure your social media job post, company website, and LinkedIn advertisement all reflect your brand. With so many channels, it’s easy to forget about posting ads that are consistent with your brand and mission statement.     

  1. Make Employee Recognition a Priority

Employees who feel valued work harder than employees who feel unappreciated. Whether your company offers a reserved spot in the parking lot for the employee of the month or highlights an employee’s business accomplishments in the company newsletter, make sure to recognize your staff for their professional and personal achievements.

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