5 Social Media Trends to Use in 2018

The businesswoman chooses Trends 2018 a touch screen


What’s hot this year in terms of social media? Pretty much everything and anything goes when it comes to engaging customers and candidates on social media. Here are five trends that we predict will pack a punch in 2018:

More “Livestreaming”

You’re at a baseball game, a graduation, or on vacation. What do you see? People reaching for their phones to record the event on Facebook Live, Instagram video, and other social platforms. Livestreaming your videos can make micro-moments more impactful on social media. Micro-moments occur when people instinctively turn to a device to learn something, complete a task, watch a video, or purchase items.

As an employer or hiring manager, you can livestream in your office for a variety of reasons. Perhaps you’re hosting a “Lunch and Learn” seminar or other educational opportunity. Your video doesn’t have to be formal. You can also livestream at your career fair or other event to engage job candidates and potential customers.


Personalized Content
To be relevant and interesting, content should be personalized to the audience as much as possible. Because there is a ton of content online, it’s important to make your content stand out from the crowd. One way to do that is to personalize content experiences for your various audiences. If you’re a hiring manager and you’re trying to attract talent, know your audience and have content on your website and social media platforms for job candidates to learn more.

Video Is King

If content is king, video content is the emperor, especially when it comes to being found by online consumers. Google often shows YouTube pages at the top of their search results. That’s especially true for videos that answer questions. If your website isn’t showing up on the first page of Google for their niche, your video likely will.

Adding video can enhance your website, blog, and social media channels. A virtual tour of your office is one way that you can start small with video. Adding fresh video content will keep your social media fresh and engaging.

While 2015 was labeled “the year of video marketing,” video content continues to grow in popularity. In fact, Cisco forecasts that globally, video will be 80 percent of all consumer Internet traffic in 2019. Do you want to add video to build your brand, but you’re not sure where to start? This YouTube video shares some quick and easy tips to get started.

Influencers Make an Impact
In 2018, more and more influencers are being used by companies as part of their basic marketing strategy. People are finally understanding and leveraging the power that influencers have.

Whether you follow influencers on LinkedIn, Twitter, or elsewhere, consider how to make them a part of your marketing strategy. Can you feature an influencer as a guest speaker or guest writer for your social media channels? Speaking of influencers, visit Underwood Edge for monthly content from guest writers and other experts to help you get the most from your social media marketing efforts.

Influencers continue to start conversations that are relevant, interesting, and oftentimes beneficial to your business’ strategy. Whether influencers provide expertise and insight on a product or service you offer, there are many ways for you to leverage them in your business.

The Rise of Chatbots
Incoming messages on social media channels deserve a response, and chatbots have come to the rescue. A “chatbot” is a computer program which conducts a conversation using auditory or text methods.

Let’s consider Facebook Messenger chatbots. There are currently more than 100,000 chatbots being used to gather information, provide product awareness, and even take actual orders. To learn more about Facebook Messenger Marketing, using chatbots, and how it might benefit your business, check out this informative resource.

Whether you want to try using chatbots or introduce video as part of your social media strategy, have a plan in place to implement these tactics. Digital marketing trends show that social media will continue to grow rapidly in the coming years, so it’s a great time to leverage these tools and attract more customers to your business.

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