Posts by Cindy Underwood

How to Improve Your Sales and Business Development Resume

Your resume is your calling card, especially if the job you’re seeking is a sales or business development executive. That’s why it’s absolutely critical for your resume to include the necessary components that recruiters and hiring managers look for during the recruitment process. 1) Professional Summary A professional summary helps a recruiter know your main…

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Are You Listening? 5 Tips For Better Interviews

Some job seekers think that listening during an interview means waiting for their chance to talk about themselves and answer questions the interviewer asks. If this describes you, don’t be surprised if you don’t receive a call back for a second interview. “Many candidates are so anxious during their interview, they don’t realize what is…

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How to Evaluate Your Social Media Plan: A Checklist

Is your social media plan effective? Are you reaching your followers and improving your social engagement goals? These are just some of the questions on the minds of business owners. The checklist below will help you improve and evaluate your social media plan to get the most return on your investment: Identify Your Social Media…

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7 Questions to Ask When Evaluating Your Marketing Plan

When was the last time you reviewed your company’s marketing strategy? Perhaps your sales leads aren’t closing, despite the fact that you have great products to offer. If these scenarios sound familiar, it’s time to dust off your marketing strategy and re-evaluate your tactics. “Marketing is so much more than just pushing a marketing message…

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How to Write the Perfect Cover Letter

Your cover letter is your calling card and the very first impression you make when introducing yourself to a recruiter. Unfortunately, some candidates skip this important step during their job search – or worse – write a generic letter and press “send” without giving it a second thought. This article outlines five strategies for writing…

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Five Traits to Look for in Your Next Hire

Hiring the right candidate is a process, and it means more than finding a person with the most technical skills and aptitudes. What do employers look for when differentiating the average candidates from the topnotch? While every business has its own culture, there are some top employee characteristics that are universal. Understanding these desirable employee…

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Hire for Interpersonal Abilities, Train for Technical Skills

Most business books and management classes recommend that managers hire applicants based on their interpersonal skills – and train for technical skills. Why is this concept so important in today’s job market? Because spending time with employees who interact poorly can result in long work days – and vastly unhappy teams. Every company has hired…

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5 Social Media Trends to Use in 2018

  What’s hot this year in terms of social media? Pretty much everything and anything goes when it comes to engaging customers and candidates on social media. Here are five trends that we predict will pack a punch in 2018: More “Livestreaming” You’re at a baseball game, a graduation, or on vacation. What do you…

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How Blogging Can Transform Your Career

Whether you’re a social media professional or someone who owns your own business, you have probably thought about starting your own blog. Blogging involves more than keeping a running dialog about trending topics or what’s on your mind on any given day. A blog can help you develop relationships with potential recruiters and improve your chances…

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Should Social Media Be Part of Your Screening Process?

Social media is being used by more employers than ever to screen job candidates, according to a 2017 Career Builder survey. The survey, which explored the use of social media as a screening tool during the recruitment process, found that 70% of employers in the U.S. use social media as part of their screening process.…

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