Marketing

How to Evaluate Your Social Media Plan: A Checklist

Is your social media plan effective? Are you reaching your followers and improving your social engagement goals? These are just some of the questions on the minds of business owners. The checklist below will help you improve and evaluate your social media plan to get the most return on your investment: Identify Your Social Media…

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7 Questions to Ask When Evaluating Your Marketing Plan

When was the last time you reviewed your company’s marketing strategy? Perhaps your sales leads aren’t closing, despite the fact that you have great products to offer. If these scenarios sound familiar, it’s time to dust off your marketing strategy and re-evaluate your tactics. “Marketing is so much more than just pushing a marketing message…

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