Social Media

How to Evaluate Your Social Media Plan: A Checklist

Is your social media plan effective? Are you reaching your followers and improving your social engagement goals? These are just some of the questions on the minds of business owners. The checklist below will help you improve and evaluate your social media plan to get the most return on your investment: Identify Your Social Media…

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7 Questions to Ask When Evaluating Your Marketing Plan

When was the last time you reviewed your company’s marketing strategy? Perhaps your sales leads aren’t closing, despite the fact that you have great products to offer. If these scenarios sound familiar, it’s time to dust off your marketing strategy and re-evaluate your tactics. “Marketing is so much more than just pushing a marketing message…

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5 Social Media Trends to Use in 2018

  What’s hot this year in terms of social media? Pretty much everything and anything goes when it comes to engaging customers and candidates on social media. Here are five trends that we predict will pack a punch in 2018: More “Livestreaming” You’re at a baseball game, a graduation, or on vacation. What do you…

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How Blogging Can Transform Your Career

Whether you’re a social media professional or someone who owns your own business, you have probably thought about starting your own blog. Blogging involves more than keeping a running dialog about trending topics or what’s on your mind on any given day. A blog can help you develop relationships with potential recruiters and improve your chances…

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Should Social Media Be Part of Your Screening Process?

Social media is being used by more employers than ever to screen job candidates, according to a 2017 Career Builder survey. The survey, which explored the use of social media as a screening tool during the recruitment process, found that 70% of employers in the U.S. use social media as part of their screening process.…

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